How to Make Your Christmas Gift Boxes Extra Special
Competition is fierce in the run-up to Christmas; for many businesses, this is the most profitable time of the year. Therefore, it's important to do everything you can to boost sales and improve your profits. Christmas gift boxes are a great way to widen your consumer base during the holiday season. Many people will look for gifts that are already wrapped and ready to give; a Christmas gift box is a hassle-free way of providing convenience to customers. However, you can push your sales even harder with these tips to make your Christmas gift boxes extra special.
Christmas themed void fill
If you use void to fill in your gift boxes to prevent items from being damaged in the post, you have a great opportunity to add a bit of Christmas joy to your gift boxes. Void fill comes in a variety of materials and colours. To add some Christmas magic choose a coloured void fill; red, white and green are classic Christmas colours that can add a bit of festive magic to the inside of your packaging.
Printed gift boxes
You can advertise a Christmas gift box as a collection of your products at a good price that’s ideal for giving as a Christmas gift. To make the gift box even more special, choose a Christmas-based print for the outside of the box. This will help to attract more customers and catch the attention of others when the item is being delivered. There are so many fun Christmas prints you can choose from; if possible, you can even give customers the option to select the type of printed box.
Christmas cards
Customers are more likely to buy again from a business if they feel a connection with the company. Something as simple as a small printed or handwritten Christmas card within the package is a great way to retain business. Thank the customer for their business, and you can even offer them a discount on their next purchase. Christmas cards are a great way to do this, as many people choose to display them in their homes. By the time they come to take them down, they’ll be reminded of your brand and the discount you’ve offered on their next purchase.
Printed Christmas messages
A great extra personalised touch to Christmas gift boxes is adding a printed message on the inside of the box. This can be something simple such as “Merry Christmas” or something that’s related to the products the customer is purchasing. For example, a business selling candle and bath products may print a message saying, “Have a relaxing Christmas”. These messages are another touch point with your customer and a way to make them feel extra special. It might only sound like a small Christmas message but putting a smile on the customer's face when they open the item can give them the little extra nudge to repeat their purchase.
Free gifts
Many small businesses choose to add free gifts to their Christmas gift boxes. This could be something small and simple such as a few chocolates or another product you’re trying to introduce. If a customer loves the sample size of your new product, they may come back and buy a full-sized item in the future. When customers receive free gifts from companies, they’re more likely to tell their friends about the gift, and it can even encourage them to do a review. Reviews are vital for every business, especially during the earliest stages before your brand is recognised. Growing your business is easy when you have a few recommendations from satisfied customers.
Decorative touches
Christmas is the perfect time to add a few decorative touches to your packaging, especially your Christmas gift boxes. You could choose to add ribbons, bows or even pine cones for a natural look. Customers will be delighted when they see the extra touches added to the packaging. If they’re giving the item, it will save them the time and effort needed to add these extra touches themselves. You can also charge customers for an extra special, decorative Christmas gift box; many will be willing to pay. Often corporate customers will be happy to pay extra for decorative boxes as they don’t have the time or resources to do it themselves.