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Publicly listed companies must choose their officers and technical people from a limited group. Shareholders demand experience, and the market favours those with established reputation.

An executive team with past success reaching production improves a company's standing. Financing can be achieved on more favourable terms, government will be more cooperative, and investors are reassured to stay the course.

Company websites encourage discussion by providing contact details for executives. Communication between the company and shareholders indicate what can be expected in later stages of development. Reputation often casts the deciding vote between projects of similar value.